I started my journey as a failed entrepreneur, which gave me priceless exposure to multiple domains and business areas—and instilled in me a mindset of structured learning, adaptability, and continuous growth. That early setback became the foundation for my vision: to set new benchmarks in visual and product design.

Over the years, I’ve led cross-functional teams of 15+ members, run UX research deep dives, design thinking workshops, and Agile sprints—balancing creativity, clarity, and collaboration at every stage. From building scalable design systems to conducting hands-on workshops, my goal has always been to make design not just beautiful, but powerful.

Currently, I’m shaping product experiences at PwC as a Product Design Manager, where I thrive at the intersection of creativity, strategy, and tech. I’m driving AI-powered design processes to deliver faster solutions, crafting scalable strategies across teams, and championing cross-functional collaboration to bridge the gap between business, design, and technology.

Think of me as part design strategist, part team coach, and part AI-enthusiast—always hungry to simplify the complex and humanize the digital.