SWARUPYA DUTTA
aka the_uxguy

Showcase Product

AdaniAirports
A unified digital ecosystem streamlining airport operations with real-time monitoring, faster reporting, and smarter decision-making.
Angular
Flutter
PrimeNG

AdaniAssets
A next-gen asset management system enabling multi-business onboarding, digital twin mapping, and predictive maintenance.
React
Node.js
MongoDB
ITRANSFORMCOMPLEXIDEASINTOINTUITIVEANDBEAUTIFULUSEREXPERIENCES.
I started my journey as a failed entrepreneur, which gave me priceless exposure to multiple domains and business areas—and instilled in me a mindset of structured learning, adaptability, and continuous growth. That early setback became the foundation for my vision: to set new benchmarks in visual and product design.
Over the years, I’ve led cross-functional teams of 15+ members, run UX research deep dives, design thinking workshops, and Agile sprints—balancing creativity, clarity, and collaboration at every stage. From building scalable design systems to conducting hands-on workshops, my goal has always been to make design not just beautiful, but powerful.
Currently, I’m shaping product experiences at PwC as a Product Design Manager, where I thrive at the intersection of creativity, strategy, and tech. I’m driving AI-powered design processes to deliver faster solutions, crafting scalable strategies across teams, and championing cross-functional collaboration to bridge the gap between business, design, and technology.
Think of me as part design strategist, part team coach, and part AI-enthusiast—always hungry to simplify the complex and humanize the digital.
DesignLeadership
Team Management, Design Strategy, Design Systems, UX Research, Design Thinking, Agile/Scrum, Design Workshops, Cross-functional Collaboration.
UX/UI/ProductExpertise
Information Architecture, Wireframing, Interaction Design, User Research, Usability Testing, Interface Design, Design Sprints, Design Audits.
DesignTools
Figma, Adobe Creative Suite, Sketch, Framer, InVision, ProtoPie, FigJam, Notion, Adobe XD, Webflow.
AITools
Claude, Lovable, Realume, Repplit.ai, Mokkup.ai, Cursor, Uxpilot.ai, Figma ai, Google Stitch, Bolt.new, Paper.design
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